An artifact is something that has historical or cultural significance. The artifacts of Street Dance Culture are the soul of the brand: the dance styles, the parties, clubs, battles, the music, the fashion, etc.
In short, Artefakt™ is a brand dedicated to preserving, promoting and contributing to Street Dance Culture.
Where & When?
The idea of Artefakt™ was first imagined in 2014 at Sekou’s apartment in Brooklyn. Anthony was training with Sekou in his living room and explaining to him that he has been collecting sneakers since he was a kid and had the idea of opening a sneaker store. After hearing his idea, Sekou suggested that he sell different items from hip-hop culture and name the store Artifacts. They both loved the idea, especially the name, so Sekou told Anthony (joking, but serious) that he owes him 2% of the company for the name. About a year later, in 2015, the company was established, Sekou and Anthony are business partners, and it has evolved into more than just an idea of a store that sells artifacts of hip-hop.
Artefakt™ was established because the presence of true/authentic street dance is missing from pop culture. If you are not in the culture, chances are you don’t have much knowledge, if any, about street dance. While other street arts and street sports such as graffiti and skateboarding have a solidified spot in pop culture, street dance is nonexistent.